The AuthenticityCode is LINKILIKE’s core technology for which a patent is pending. It consists of a set of algorithms and methods and ensures an optimum matching of content (videos,
texts, apps, web links, etc.) and micro-influencer (influencers, who register at LINKILIKE via your Facebook, Twitter, Google+ and/or Tumblr account).
The AuthenticityCode, which was developed in collaboration with renowned research institutions, ensures that two fundamental requirements for content seeding campaigns are met:
- Authenticity of the micro-influencers: The authenticity of the micro-influencers is verified and guaranteed by using the AuthenticityCode
- Pinpoint targeting: The micro-influencers are ideally allocated to the specific campaigns based on the individual brand attributes
Therefore, LINKILIKE can guarantee an optimum matching of content and micro-influencers with the help of the AuthenticityCode. When registering, a profile of each micro-influencer is
automatically created based on his or her personal profile incl. demographic data and this data is assigned to a system consisting of different, multidimensional clusters. The
appropriate micro-influencer group is then determined and directly addressed for the respective campaign based on the brand attributes provided by the advertiser. Consequently, only
micro-influencers, who are committed to the brand based on their personality structure, bring the content into circulation.
The AuthenticityCode also contributes to brand security: Due to this automatic matching and the precise comparison of brand attributes with the micro-influencers personality profiles,
there is merely a very low level of waste circulation of the content compared to other seeding methods. Furthermore, because of the ideal attribution of content to micro-influencers,
there is a quick and authentic circulation with the touch of word-of-mouth advertising. Consequently, the AuthenticityCode serves as a basis for a WoM seeding tool, which, in turn,
is a must for any content marketing campaign. Moreover, the probability of a viral circulation of the content increases enormously due to ideal matching, for the general conditions
for viral incubation could not be more ideal.